It seems that everything that global popstar Beyoncé touches turns to gold. The American diva has enjoyed a string of global hits for more than a decade, but for a while now there was one lucrative market that had managed to escape her throaty grasp – the Spanish language market…
All that looks set to change, however, following the release of her latest single, Mi Gente (My People), which is a remix that will raise funds for those affected by the recent hurricane in Puerto Rico and other affected Caribbean areas, as well as earthquake-hit Mexico.
That fact alone will help propel Beyoncé into the Spanish language mainstream – not that she was an unknown of course – and also comes soon after another Spanish song, Despacito, became the most streamed song ever.
With Beyoncé now also singing in Spanish, music experts believe that more and more Spanish and Latino singers will stick to their native language rather than release tracks in English.
Forbes is predicting that Mi Gente will also become a global smash hit, bringing the bounce and vibrancy so associated with the Spanish language once again to a wider audience.
This time around, however, Beyoncé will bring her own smattering of stardust to the party – helping to cement the Spanish language into the psyches of many millions of music fans across the globe, in turn helping to boost the popularity of Spanish as a second language.
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